Brand Identity
Loudon County Tourism
Opportunity
We created a youthful and lighthearted brand identity to inspire wanderlust for Loudon County’s unique outdoor recreation and agri-tourism offerings.
Web Design
A fresh, new, eye-catching website was designed for easy navigation and frequent updates to keep visitors informed of the latest and greatest happenings and attractions.
The brand identity included a spirited map illustration of Loudon County featuring a custom icon set for each municipality.
Icon Set
The map illustration became a multi-purpose asset that we expanded into a line of custom merchandise.
“The brand typography lends a unique but not unfamiliar personality and extends into all communication design.”
“With each photo shoot, our aim is to inspire outdoor recreation in Loudon County.”
Hiking the East Lakeshore Trail
Lenoir City, TN
Camping Lakeside at Yarberry
Lenoir City, TN
Golf at Wind River
Lenoir City, TN
